Commercial sustainability involves the use of markets to sell products or services to generate revenues sufficient to cover the cost of an organization. To commercialize an organization’s activity for the purpose of assuring sustainability requires the orchestration...

For many enterprises, leveraging distribution channels for their product or service is a sales and marketing technique that can boost brand exposure and recognition. Properly managed distribution channels boost exposure and offer the potential for exponential sales...

A brand has value when it is recognizable, when it differentiates, and when it leads to revenue. It should reflect the core of an organization’s values and project a cognitive image reflective of those values. Successful brands will resonate with their target...

An essential component underpinning the sustainability of institutions and enterprises is their ability to generate sufficient financial resources to maintain operations and evolve in response to societal, technological or market changes. A wide variety of practices...